Let's Talk About Brand Podcast: Katie Robbert on Knowing What’s Working

Which metrics matter when you are building your personal brand?

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

It’s exciting to see lots of “likes” on our posts, and disheartening to see lower engagement—but which numbers actually matter, and why? 

In the latest episode of Let’s Talk About Brand, data scientist Katie Robbert of Trust Insights discusses the importance of which metrics do and don’t matter as you build your personal brands. And how you can use that information to strengthen your strategy moving forward.

Stream the new episode below, listen and subscribe on Apple Podcasts or find it on Spotify.