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There’s never been a more exciting time for the Harlem Globetrotters. With the foundation of a successful live event business, ambitious plans are in place for new content and branded media ventures across the globe. Under Keith Dawkins’ newly appointed leadership, the basketball brand has a unique opportunity to reach an entirely new and diverse generation of loyal fans.
Dawkins sat down with Adweek’s David Kaplan during Brandweek to share how bolstering the brand through new marketing and consumer products are set to expand the Globetrotter’s iconic name globally.
Returning to primetime
As the Harlem Globetrotters prepare to make their return to network TV for the first time in four decades in a recently
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