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The U.K. advertising industry yesterday urged the country’s government to acknowledge its contribution to economic growth and to cut the legal red tape that is “stifling investment” in the sector.
Unveiling new research from Deloitte showing that advertising contributes £100 billion ($158 billion) a year to the U.K. economy, the Advertising Association used its annual Lead summit, held Jan. 31 in London, to send a bullish message to the austerity-minded coalition government that it has undervalued advertising’s catalytic role in business growth.
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