Achieving ‘Mainstream Green’ is key to a more sustainable economy. Read the new report on the CMO Sustainability Accelerator hub to learn more and take action.
In its quest to save Gen Z from the environmental curse of fast fashion, thredUP has enlisted help from the fictional town of Hawkins, Indiana.
Priah Ferguson, one of the scene-stealing stars of Netflix’s Stranger Things, has teamed up with the online resale platform for its new back-to-school campaign aimed at staging an intervention for Gen Z to make healthier shopping choices.
Through thredUp’s Fast Fashion Confessional hotline, Ferguson guides callers through their journey to break free from their fast fashion addiction in several pre-recorded messages.
“You’ve reached the Fast Fashion Confessional Hotline.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in