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Lenovo is in the late stages of a U.S. media review with final pitches scheduled next month, Adweek has learned.
The electronics giant will hear pitches from Deutsch, Digitas and Kirshenbaum Bond Senecal + Partners before selecting an agency in early February, according to sources. Media spending on the brand exceeded $30 million last year, according to Nielsen.
The winner will succeed incumbent Neo@Ogilvy, which is not defending. The finalists emerged from a broader field that also included Mullen, The Martin Agency and ZenithOptimedia.
"Despite the fact that it's a media review, [Lenovo is] really looking at more full-service-type agencies that have a media department embedded," a source said.
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