Health and Wellness

This Campaign's Advice for Helping a Friend in a Crisis? Do Nothing

A New Zealand health initiative emphasizes the healing nature of not doing anything—together

Two friends sit on a couch together doing absolutely nothing — Targeting the most vulnerable age range, 15-19, the films use casual hangs to communicate the importance of simply being present.FCB NZ, Te Hiringa Hauora

By Sara Century

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When someone is experiencing hardship, it’s not always easy to know what to say. Hopeful words can come across as meaningless platitudes and it may be difficult to find the value in activities that once sparked joy. However, in many cases, simply being present could change crisis outcomes and create a better tomorrow.

Acknowledging the difficulty of reaching out to someone experiencing depression, Te Hiringa Hauora/Health Promotion Agency has launched its “How To Do Nothing” campaign.

Sara Century

Sara Century is a freelance writer for Adweek.

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