AmEx Flies the Flannel on Twitter

Credit firm offers Soundgarden concert tickets

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

New York-area fans of Soundgarden could be in for a Twitter treat, as the grunge band has teamed with American Express to make its concert tickets cheaper than a flannel shirt. If AmEx customers sync their cards up with their Twitter accounts and tweet a special hashtag, they'll get exclusive early access to $15 tickets to see Soungarden on Jan. 16 at New York's Terminal 5.

On Dec. 10, the hashtag will be revealed by AmEx on Twitter, and then consumers will have until Jan.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in