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Belvedere Vodka said it selected BBDO in New York to handle a new creative project for the upscale spirit.
The Omnicom agency won the business after a review which also included 72andsunny. The MDC affiliate declined to comment.
According to Nielsen, in 2011 Bevedere spent $10.4 million in U.S. measured media, an amount that does not include digital spending.
The Arnell Group has been Belvedere’s lead agency since 2009 when it won the business from Berlin Cameron.
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