Speaking with a friend of mine who writes best-selling thriller novels, it occurred to me that there is a key similarity between writing mysteries and writing great marketing content. In both cases, creating a compelling narrative requires starting with the end in mind and working backwards from there.
Spoiler alert: You never want to read the last chapter first. But as marketers, we know how the story must end—with people buying our product. It’s our job to craft a story arc that engages them until they reach that natural conclusion for themselves.
By
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in