Accounts

Lyft AOR Appointment Spurs Coolr's US Expansion

The British social media agency will open in Los Angeles with the transportation app as its first client in the States

The logos of Lyft and Coolr shown side by side
Coolr has served as Burger King’s social AOR in the U.K. for the last four years.Lyft, Coolr
Stephen_Lepitak-2022
By Stephen Lepitak

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Ridesharing company Lyft aims to increase its social media activities with the appointment of British social media agency Coolr, which will expand into the U.S. with the brand as its founding client in the country.

The rideshare app, which operates in the U.S. and Canada, has named the independent social media agency as its social media agency of record to handle brand activities.

Coolr has been tasked to work with the in-house team within Lyft to grow its brand social using “a scaled approach” to both influencer partnerships and content with an increased focused being placed on its presence on TikTok, where the brand first appeared in early 2021.

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Stephen_Lepitak-2022

Stephen Lepitak

Stephen is Adweek's Europe bureau chief based in Glasgow.

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