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The Mayans may have predicted the end of the world in December but Belize, home to ruins belonging to those Mesoamericans, is planning for life beyond. The Central American country has tapped Olson as agency of record without a review.
Olson’s first campaign, expected to launch in early 2013, covers advertising, design, digital, mobile and social media. In hiring the Minneapolis agency, Manuel Heredia, Jr., Belize’s minister of Tourism, said “Olson not only captured what’s unique about Belize, but it demonstrated the capabilities to bring those insights to life in compelling ways and through many channels.”
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