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Shopify extended its long-standing partnership with Google to YouTube, enabling merchants on its commerce platform to integrate their online stores with the video platform and potentially reach its 2 billion-plus monthly logged-in users.
Shopify explained in a blog post, “Today, every brand is focused on one thing: connecting with their audience. Meaningful engagement with consumers is no longer a nice-to-have—it’s a necessity. This shift has put content at the center of brand interactions and given rise to the creator economy, blurring the line between merchant and creator.
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