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Ever stared out over the horizon of your lunch plate and been spellbound by the glory of your turkey sandwich? No? Well, Hillshire Farm wants to be your first.
The meat seller is out with a pair of new spots from new agency Young & Rubicam in New York that emphasize, according to the agency, the brand's "farmhouse roots." That's a new tack for Hillshire, which last year, to the dismay of fans, shifted away from its rah-rah "Go Meat!" campaign, created by TBWA\Chiat\Day, with a relatively bland spot featuring improv comedian Wendi McLendon-Covey.
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