Turn Builds Out Facebook Ad Capabilities
Adds Sponsored Stories, Marketplace ads to platform
Getting access to Facebook’s Ads API is the social advertising equivalent to getting a land grant in Manhattan. Companies granted access are able to build platforms that brands can plug into in order to advertise on the social network. Without it…well that’s more than a quarter of U.S. ad impressions those companies’ customers can’t access.
For demand-side platforms that specialize in accessing loads of inventory on advertisers’ behalves, that’s a good chunk of business, which is why so many DSPs have touted their access to the Facebook Exchange.
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