Analytics Startup Mixpanel Says Competitors Missing Metrics
Launches platform to put analytics in action, says CEO
Startups often take shots at big established players to position themselves as competition. It’s a way to get noticed. Analytics startup Mixpanel has taken a similar tact since launching in 2009 with backing from high-profile startup incubator/accelerator Y Combinator. The company has been promoting itself as an alternative to giants like Adobe-owned Omniture.
That strategy paid off most recently in May with a $10.25 million funding round led by top VC firm Andreessen Horowitz, whose portfolio includes Facebook, Twitter, Foursquare and Pinterest.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in