American Eagle Outfitters is taking its physical products to the virtual world through a newly launched NFT store.
The retailer is offering eight digital T-shirts and hoodies created by a group of NFT designers, including Little Lemon Friends, Starcatchers and WonderPals. The release comes as merchants experiment with new ways of blending virtual and physical commerce, even as NFT sales falter and cryptocurrency prices continue to crater.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in