Twenty years after launching Cigar Aficionado, Marvin Shanken looks back on the unexpected success of the high-end men’s lifestyle magazine.
Adweek: When you started the magazine, no one seemed to think it was a good idea but you. Why’d you go ahead with it?
The more people told me not to do it, the more I upgraded my vision. It became a challenge to me. I never thought it would be a successful, profitable business.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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