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Thanks to a piece of national legislation passed last fall, Vail Resorts is gearing up for summertime revenues in the same mountains where it offers ski slopes to consumers. Through a program dubbed Epic Discovery, Vail will, beginning in 2014, offer mountainside tours, outdoors education programs and fun rides like the “Forest Flyer” from Memorial Day to Labor Day. The company announced today SapientNitro as the agency of record for the new product.
The firms are extending a three-year relationship, though the summer project effectively doubles the size of the account, according to SapientNitro.
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