P&G's Olympics Routine Goes Big on Digital
Augmented reality gets surprisingly little action, though
If Procter & Gamble’s beauty product sales don’t score well during the Olympics, it won’t be due to a lackluster digital effort. The CPG giant seems to be making good on its recent vow to cut costs by focusing more on digital marketing and less on broadcast advertising.
In one facet of a multitiered initiative, P&G is sponsoring E!’s dedicated online and iPad video coverage of the London Games. The company bought the re-skin ad on the eonline.com
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