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Burger King has decided to part ways with agency David after the fast-food chain named independent agency O’Keefe Reinhard & Paul as its creative agency of record for the U.S. market.
Numerous successful and award-winning campaigns were made by Burger King and David under BK CMO Fernando Machado, who left a year ago. They developed stunts, competitor provocations, promos, hidden cameras and even a few restaurant fires. David will continue to work with BK on a global level, though not in the U.S.
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