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Lyft spent much of its existence coaxing people into cars. Since the pandemic began, however, it’s seen the benefits of a bike ride.
Heading into Bike Month in May, Lyft launched a campaign to convince its users that “Yes, You Are a Bike Person.”
Set to the tune of Queen’s cycle-centric 1978 single “Bicycle Race,” the campaign’s 30-second ad features office workers, red-carpet walkers, grocery-getting parents and fashion-forward riders taking Lift’s bikeshare partners’ bikes from work to the park and points between.
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