Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
After a brief postponement when negotiations between owners and players went into extra innings, Major League Baseball is back at bat. And so are its brand partners.
Much has been made about the “death of baseball” the last few years. Even before the pandemic truncated the 2020 season and hobbled the National Pastime in 2021, attendance and TV ratings had fallen steadily since 2015, according to figures from Baseball Almanac. But there is cause for hope among the MLB and marketers depending on pent up demand to reignite fan interest once again.
Fourteen
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in