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For 15 years, the Kardashian family has invited audiences into their homes with reality shows like Keeping Up With the Kardashians. But as the first family of reality TV leaves E! for a new reality series on Hulu, they gave fans an even closer look at some of the most iconic rooms in each of their houses.
To celebrate The Kardashians, which debuts April 14, Hulu held a special pop-up activation in Malibu, California, on Wednesday for press and influencers, featuring recreations of rooms that hold special meaning to the family, including Kim, Kourtney and Khloé Kardashian and Kris, Kendall and Kylie Jenner.
“When we were talking through press plans for the premiere of The Kardashians, our Hulu team and the family really wanted to do something more elevated, special and innovative than a typical press junket,” said Shannon Ryan, president of content marketing for Hulu and general entertainment.
As guests walked the event space, true fans of the Kardashians noticed how authentic and reflective of the family the various rooms were. Rooms that represented Khloé’s gym, Kris’ office, Kourtney’s kitchen, Kim’s closet, Kendall’s cocktail bar and Kylie’s glam room were almost identical to the family’s actual spaces.
This was all part of Hulu’s plan by having the family involved each step of the way to make this activation special and unlike any Hulu’s ever done. “Our team presented the family with a full overview and then they helped refine each of their rooms and added their own personal touches to help elevate the experience even further,” said Ryan.
To the Kardashians, every detail matters. As guests walked throughout the various rooms, they might’ve noticed the stunning floral arrangements that the family picked out from one of their favorite florists to add the perfect touch to each space. “Jeff Leatham, one of the family’s favorite florists, designed the floral elements for both our premiere event and invitation as well as the press day/activation,” said Ryan.
For those who hoped to get their hands on the various products and styles from the family, this was an opportunity to pickup a new pair of jeans from Good American or a lipstick from Kylie Cosmetics in one place. “One thing I’m proud of is the great collaboration and partnership our team had with the producers and the family,” said Ryan. “The family’s individual brands—Safely (Kris), Good American (Khloé), Skims (Kim), 818 Tequila (Kendall), Kylie Skin and Kyle Cosmetics and Poosh (Kourtney) are also represented in each of their own rooms.”
Authenticity is key
The Kardashian family might’ve found a new home on Hulu, but fans can expect this new series to still be “intimate and authentic” like their hit show Keeping Up With the Kardashians. Viewers will notice the style of this show to be different by it being “a highly cinematic docuseries style that is premium and fresh,” according to Ryan. With this new style of shooting and filming, fans can expect to get an even closer look inside the lives of the family’s empire.
With the family’s move to Hulu, the new series will now premiere globally, with international Disney+ subscribers able to stream the series at the same time it debuts on Hulu. “We worked closely with our partners at Disney+ to ensure the launch could be day-and-date to give audiences around the globe the opportunity to view and experience the new show at the same time,” said Ryan.
Utilizing social media was a no brainer when it came time to spreading the word about the family ending their hiatus from our screens. The Kardashians show social media accounts were some of Hulu’s fastest growing. Given the family’s known dominance across various social media platforms, this came as no surprise to the Hulu team.
“The Kardashians are a social media machine and truly experts in the space, so we worked hand-in-hand with the family and their teams across all our social media, which paid off,” said Ryan.
