Hulu Unveils Brand Redesign as the Streaming Competition Heats Up

New design elements for ‘One Hulu’ lean into simplicity in a confused and chaotic streaming landscape

Hulu's brand redesign is aimed at unifying the company's content offerings using its iconic green color scheme and a new mnemonic.
Hulu's brand redesign is aimed at unifying the company's content offerings using its iconic green color scheme and a new mnemonic. Hulu

Hulu is getting a brand facelift.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}