Streaming & OTT

Hulu Unveils Brand Redesign as the Streaming Competition Heats Up

New design elements for ‘One Hulu’ lean into simplicity in a confused and chaotic streaming landscape

Hulu's brand redesign is aimed at unifying the company's content offerings using its iconic green color scheme and a new mnemonic.
Hulu's brand redesign is aimed at unifying the company's content offerings using its iconic green color scheme and a new mnemonic. Hulu

By Kelsey Sutton

April 6, 2021

Hulu is getting a brand facelift.

Kelsey Sutton
@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
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