Streaming & OTT Hulu Unveils Brand Redesign as the Streaming Competition Heats Up New design elements for ‘One Hulu’ lean into simplicity in a confused and chaotic streaming landscape Hulu's brand redesign is aimed at unifying the company's content offerings using its iconic green color scheme and a new mnemonic. Hulu By Kelsey Sutton April 6, 2021 Hulu is getting a brand facelift. Kelsey Sutton @kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television. Recommended articles