Disney+ Will Debut Lower-Priced, Ad-Supported Tier Later This Year

The company hopes the offering will continue growing its 129.8 million global subscriber base

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

One of the fastest-growing streaming services is ready to add even more subscribers.

Disney+ is set to launch an ad-supported subscription offering in the U.S. late this year, expanding internationally in 2023, the company said today. 

“Expanding access to Disney+ to a broader audience at a lower price point is a win for everyone—consumers, advertisers and our storytellers,” said Kareem Daniel, chairman, Disney media and entertainment distribution, in a statement. “More consumers will be able to access our amazing content.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in