Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Specs
Who Jake Katz, general manager; Dan Coates, president
What Youth market research firm
Where New York offices
Dan Coates, president of Ypulse, is the first to admit that probing the lives and habits of tweens for marketing purposes is a “big, big field of land mines.” The youth news and research firm, whose top three clients are Macy’s, MTV and Teach for America, still manages to get inside the heads of 8- to 12-year-olds, though, and can tell you this: Tweens are even more dependent on mobile technology than their predecessors.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in