This column was written aboard a very packed flight, during one of many upcoming business trips. It all feels kind of like 2019, which makes you wonder about the lessons and behaviors we’ve learned during the pandemic, some of which we quickly relinquished while others have stuck around.
The sticky ones seem to tie back to three fundamentals of modern society: community, experiences and convenience. In the context of how brands and marketers can plan for the remainder of 2022, let’s take a closer look at these themes.
Boom in leisure travel
People crave experiences to enrich their lives.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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