Marriott International is reviewing advertising for flagship brand, Marriott Hotels & Resorts, according to sources.
The brand's annual media spending is estimated at $15 million.
The incumbent, mcgarrybowen in New York, is expected to defend. The agency, which also handles a half-dozen other Marriott brands, declined to comment.
Media planning and buying on the base brand is not in play and remains at MEC. Last year, Marriott consolidated its global media business at the WPP Group shop after a review.
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