Cannabis Doc From Cresco Labs Hits SXSW as Weed Content Goes More Mainstream

The Sentence of Michael Thompson, a social justice film, debuts this weekend

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Michael Thompson, the longest-serving non-violent offender in Michigan history, walked out of prison in January 2021 after 26 years, three rejected appeals and two denials for clemency.

His family, led by his daughter Rashawnda Littles, had almost given up hope for his release, despite a groundswell of support from activists, celebrities and the public.

Thompson’s journey—from his arrest for selling cannabis to a close friend-turned-confidential-informant to his 40-60-year sentence and eventual pardon from Gov. Gretchen Whitmer—is captured in a documentary premiering at the SXSW Film Festival this weekend.

When it debuts on Sunday, The Sentence of Michael Thompson will become the first social justice film financed by a cannabis brand to be included in the influential festival.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in