Ukraine

The Client: Ukraine. The Brief: Prevent World War III

Ukraine's creative industry is asking talent worldwide to join their campaign to end bloodshed and avert global disaster

Black text on a gray background reads The Russian war against Ukraine is the beginning of war in Europe and around the world — The Prevent WW3 project uses a campaign brief format familiar to creatives worldwide. PreventWW3.in.ua

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A group of agency professionals and freelancers from Ukraine’s creative industry has issued a weighty brief to the global creative community: help prevent a third world war.

The Prevent WW3 project calls on creative specialists from around the world—including those in Russia who do not support the war—to use their skills to help Ukraine in its war against Russia and “support peace and freedom.”

“You are looking at the most important brief ever,” the website reads. “It is aimed at helping to stop the Third World War which is breaking out in Ukraine.