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As part of a revamped “Live ROI’ global positioning, ZenithOptimedia is offering a new suite of tools to give marketers immediate insights from data platforms for sales, digital and consumer behavior—allowing for live responses to client marketing initiatives.
At a two-day conference in Las Vegas this week, ZenithOptimedia managers will become aquainted with the new tools, processes and development programs. As part of the overall effort, the Publicis Groupe media network is also rolling out a new corporate identity rebrand across its 250 offices worldwide, which encompasses all ZenithOptimedia Group companies.
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