For years, marketers created kid-friendly versions of adult foods—Frosted Flakes are essentially sugar-coated corn flakes, for example. But lately, there’s been a push toward food marketing with the whole family in mind.
Uncle Ben’s and Barilla, to name just a couple of brands, have launched campaigns encouraging family dinners and parents cooking with their kids. Bon Appétit, published by Condé Nast, features a column called The Providers about being a working parent and cooking for the family.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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