The Chinese New Year is often celebrated by eating foods representing wealth, health and luck. Rémy Martin XO is adding itself to the mix with a Chinese campaign positioning the cognac brand as a taste of excellence that can be used to celebrate success.
Developed by Fred & Farid Shanghai, the 60-second “Excellence Takes Time, Taste It Now” spot stars Chinese actor Yifeng Li. Holding a bottle of Rémy Martin XO, he narrates that “Good things in life take time.
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