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If you asked Kayla Sutton-Meyer—Amazon Prime Video’s social media manager and social editor-in-chief for the streamer’s fantasy platform FanologyPV—about her dream activation, it doesn’t necessarily involve huge celebrities or ambitious concepts, but rather a pragmatically executed process.
“I’m a believer in starting early so you’re not scrambling in the end,” the Atlanta-based creative tells Adweek. “Being collaborative with internal teams and getting answers to all questions in the end leads to an ideal project.”
For Adweek’s Profiles in Black Creativity, we spotlight Sutton-Meyer for her expertise in community-building content.
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