Condé Nast Primes Ars Technica for Its Big Moment

The tech giant finally gets its own advertising staff

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Ars Technica has many things, from an audience of nearly 8 million monthly uniques to an affluent, educated readership of engaged hard-core techies. What it hasn’t had—until now—is a dedicated advertising staff.

Founded by Ken Fisher in 1998 and bought by Condé Nast for a reported $25 million in 2008, Ars’ following results in four out of five readers visiting daily, according to the site. Last year, its 27,300-word review of Apple’s Mac OS X Lion got more than 3 million pageviews and sold 15,000 copies as a $5 Kindle e-book, also per the site.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in