Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Dentsu has sold the majority of its stake in Publicis Groupe, ending what was hoped to be a strategic alliance that would further the Japanese holding company’s expansion outside Asia.
In the current transaction, Dentsu sold back to Publicis 18 million of its shares, or 9.3 percent of outstanding stock, for $848.5 million. In 2010, Publicis began the buyback process by purchasing 3.8 percent of its shares from Dentsu for $286 million.
Dentsu initiated its investment in the Paris-based holding company when Publicis bought BCom3 in 2002, which owned D’Arcy, Leo Burnett, Starcom MediaVest and Bartle Bogle Hegarty.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in