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Everyone wants to write better. Even if “writer” doesn’t appear in your job title, being able to craft a tweet people reply to, structure an email folks open, or write a blog everyone reads is an invaluable professional skill.
Throughout this series, Joe Wadlington, global creative lead on Twitter’s business team, will walk through a different type of short-form writing. He’ll share the tricks he’s learned along the way in his 10 years of writing including when to follow grammar rules and when to break them. You’ll also hear the hot takes on word choice, structure, and emoji usage that he’s learned from his campaigns that reach millions of people.
Episode 1: Social Ads
Social media faces a new level of maturity — every platform has become more specialized than ever before. In the first episode of Write Better, Joe Wadlington shares his hot take and best tips for how to write effective social ads.
Episode 2: Marketing Emails
You might be wondering if email is still a worthwhile marketing strategy. Well, it is. In this episode of Write Better, Joe will share why he thinks despite not being the “chicest” or most creative way to get in touch with your audience, emails are still one of the most effective options.
In fact, email generates $38 for every $1 spent, which translates into a whopping 3,800% ROI. The U.S. spent over $350 million on email advertising in 2019 alone, and this is likely to increase as the number of daily email users is expected to climb to 4.3 billion by 2023.
Episode 3: Blogs
Blog articles are everywhere! But most of them aren’t that great. As our word count rises, so does the likelihood that we’ll start crutching on jargon, overused phrases, and soft points that should be cut. In this episode of Write Better, I will discuss some of the tendencies that we can fall into while blog writing, why we make those choices, and how to edit out the gunk.