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Specs
Age 43
New gig CMO, Pandora
Old gig Founding vp of marketing, Pure Digital Technologies
Pandora is 10 years old, but you’re its first chief marketing officer. Why was the position created now?
I think Pandora hired me partly because they’ve grown so significantly that it makes sense for someone to come in and be the shepherd of the brand and build in even more disciplined approaches. That’s both in terms of how we approach new customer acquisition as well as maintaining and growing what we call “listening intensity.”
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