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When discussing the use of deep fake technology in advertising, no one could have predicted its use by agency network bosses to invade some of the most famous movie scenes in history. And yet that is exactly what Publicis chiefs Maurice Lévy and Arthur Sadoun have created for their end of year wishes video to their worldwide workforce.
The annual videos have run for several years and have seen the pair grow old(er), travel to an empty Cannes to host their own awards and generally have fun in a bid to end each year on a high.
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WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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