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Pharmaceutical giant Eli Lilly has awarded its U.S. media business to Publicis Groupe’s Zenith, after a review process that began in June and was managed by MediaLink. The review initially included Omnicom’s OMD, WPP, and Dentsu.
This is the latest in a streak of big account wins for Publicis Groupe. Earlier this month Meta awarded its media business to Publicis Groupe’s Spark Foundry. Other notable wins this year include Walmart’s U.S. media business, global media for Stellantis and Infiniti’s creative business.
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