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The sale of fresh-cut Christmas trees may not rack up the billions spent on clothing or electronics at this time of year, but Americans did buy 27 million holiday conifers last year, dropping $976 million in the process. (And that number doesn’t include fake trees—real trees usually outsell the fake ones by a margin of 3 to 1, according to the National Christmas Tree Association.)
Which means it was probably just a matter of time before independent farmers, who have historically dominated the Christmas tree business, would get a snowball in their collective face with the arrival of big-box chain competition.
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