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Hey, parents. Kids clamoring for an iPhone this holiday season? Meet them halfway with an iPod Touch.
So suggests this new Apple ad from TBWA\Media Arts Lab. Titled "Share the Fun," it pays homage to the classic scenester vibe of erstwhile iPod commercials, complete with the obligatory catchy soundtrack from a semi-obscure indie-rock band ("Tongue Tied" by Grouplove) and a montage of fashionable, beaming teenagers. But the spot's main focus falls on the device's social capabilities: chatting and playing video games with friends, snapping photos, and, of course, tweeting.
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