In a move intended to broaden its footprint in the American market, Sapporo has selected KSL Media to undertake its media buying and planning efforts in North America.
Japan’s oldest beer brand launched a competitive review for its media business about two months ago. KSL NY will partner with Moosylvania, an independent creative agency based in St. Louis, on Sapporo’s upcoming 2012 ad campaign. Though Sapporo holds the top spot among Asian beers in the U.S.,
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