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As the industry gathers at Advertising Week to compare notes on the latest industry developments, the 500-pound gorilla overshadowing the Manhattan event will, of course, be the troubled economy.
The bottom line for marketers and advertisers? Despite a few bright spots—including robust growth in ad spending in the BRIC countries and “Next 11” emerging markets—the outlook remains uncertain.
The most current numbers come today, when ZenithOptimedia releases its latest data about ad spending at the Advertising Week Financial Forecast session at noon.
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