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Comcast has selected digital shop HUGE to lead work on Comcast.com, the cable provider's online storefront, the IPG-owned agency announced Wednesday.
HUGE's focus will be on improving the site's appearance and customer experience. In a statement on the agency's selection, Comcast.com svp, gm John Williamson cited “HUGE’s experience in digital business and e-commerce across so many industries, and their focus on using design and technology to make life easier for people."
HUGE is known for designing sleek e-commerce sites for brands such as JetBlue and IKEA, and contributed to the relaunch of Target.com unveiled
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