Style.com Tries E-Commerce With Print Spinoff
Reverse publishing foray announced
At a time when the fashion world is increasingly moving online, Style.com is going straight in the other direction with the launch of a glossy print magazine. Announced Monday, Style.com Magazine is a reverse publishing move by Fairchild Fashion Media.
It’s also a foray into e-commerce. Set for release right after spring 2012 runway shows end Oct. 5, the first issue will aim at the fashion-obsessed by featuring items from six designers that will be available for purchase on Style.com.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in