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So you're not a brain surgeon or a record-shattering athlete. Even if you lack the razor-sharp intellect and/or physical prowess of humanity's elite, you might be blessed with a different sort of forte: intense loyalty to your sport of choice.
Some call it zealotry. ESPN, in a new spot for the British market by Wieden + Kennedy, Amsterdam, calls it "The Gift." A paean to the everyman and everywoman fan, the ad handily captures, and celebrates, the devotion of spectators as they sit glued to their games.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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