Ad of the Day: Lenovo

A skydiving laptop must boot up quickly or face certain death

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Frustrated with the sluggish boot speed of your laptop? Lenovo suggests chucking it out of an airplane with an elaborate parachute rig set to deploy if, and only if, the machine can get itself going before smashing into pieces below. We'd speculate that most contemporary computers, given the proper flight equipment, could make the fall in one piece. But should you find yourself pondering the hunk of twisted metal on the ground that used to contain your life, you might be ready for a new one.

Lenovo would be the brand for you.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in