Popeyes may have publicly declared that the chicken wars are over, and challenger brand Lee’s Famous Recipe called its own cease fire, but some of the country’s fast food players are still suiting up for battle.
Bojangles, namely, plans its own shot across the bow, officially debuting its new chicken sandwich this week.
The product, available at the North Carolina-based chain’s 760 stores, is “the largest launch in the history of the brand,” according to CMO Jackie Woodward.
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