If you can’t beat Amazon, join it.
By selling its own technologies to other retailers, namely its cloud-based services, via a partnership with Adobe, Walmart is diversifying its operations beyond retail to drive sales and profits.
Top line
In particular, the discount retailer will begin offering a number of capabilities tied to online and in-store fulfillment, pickup and delivery via a subscription beginning in early 2022.
In order to make these omnichannel technologies available, Walmart is integrating its marketplace with Adobe Commerce, which is a transaction solution offered by the software provider to merchants and brands.
Between the lines
Walmart is offering its services to businesses seeking to develop their digital capabilities, as consumers increasingly shop both online and in physical stores.
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